Bikefitting started 32 years ago in Maastricht, the Netherlands. It was acquired by Shimano in 2012. Bikefitting products and services analyze the rider’s body combining state of the art laser and camera technologies, with a database history of millions of measurements.
With our Bike Hydration Packs, there’s a solution for every rider. Designed for comfortable hands-free hydration and highly organized storage.
We manufacture locally, based on an idea that turned out to be fundamental to achieve success: our partners work exclusively for us, so we are primarily focused on marketing and research rather than production


To achieve the best performance from your FOX suspension, adjust the air pressure to attain your proper sag setting. Sag is the amount your suspension compresses under your weight and riding gear. Sag range shou
Kenda bike tires suit every rider’s needs. From road bike tires to mountain bike tires, even bmx tires, we’ve got your next adventure covered.
LAZER was founded in 1919 in Belgium. It is the oldest helmets company in the world, leading the industry in innovation, design, safety and technology for cycling and winter sports protective headgear.
A high technology company, producing suspensions for the motorbike and bicycle fields.


PRO is one of the Shimano brands, specializing in bicycle peripherals and accessories. PRO range includes saddles, handlebars, handle stems, seat posts, dropper posts, grips, tools, pumps and bicycle bags.
At SCOTT, cycling is our passion and that’s why we spend so much effort and energy to produce some of the best bikes in the world.
Support Cyclists is not just a slogan, but a real commitment at Selle Royal. Though in business for over 50 years, the company continues to evolve, listening to Cyclists and the Bicycle World to deeply unde
SHIMANO was established in 1921 by Shozaburo Shimano in Sakai city, Osaka, Japan. It is a multinational manufacturer of cycling components, fishing tackle and rowing equipment.
Offering a standard of strength, performance and durability that is now the benchmark for the entire hardcore Mountain Bike and Road Cycling world.


The French company, VAR, is known for their precise and reliable tools. Perfect for working your bike, they are ergonomic and can be found in many professional mechanics tool boxes.

We use cookies on our website. By continuing to browse our website, you agree to our use of cookies. For more information on how we use cookies please read our privacy policy.