Bikefitting started 32 years ago in Maastricht, the Netherlands. It was acquired by Shimano in 2012. Bikefitting products and services analyze the rider’s body combining state of the art laser and camera technologies, with a database history of millions of measurements.
We manufacture locally, based on an idea that turned out to be fundamental to achieve success: our partners work exclusively for us, so we are primarily focused on marketing and research rather than production
To achieve the best performance from your FOX suspension, adjust the air pressure to attain your proper sag setting. Sag is the amount your suspension compresses under your weight and riding gear. Sag range shou
LAZER was founded in 1919 in Belgium. It is the oldest helmets company in the world, leading the industry in innovation, design, safety and technology for cycling and winter sports protective headgear.
PRO is one of the Shimano brands, specializing in bicycle peripherals and accessories. PRO range includes saddles, handlebars, handle stems, seat posts, dropper posts, grips, tools, pumps and bicycle bags.
Support Cyclists is not just a slogan, but a real commitment at Selle Royal. Though in business for over 50 years, the company continues to evolve, listening to Cyclists and the Bicycle World to deeply unde